Somewhat hopeful that Gaming & Gamification within the financial services sector is finally being talked about, i.e. discussed. Meet your (future) customer where he is and spends most of his time today, and that is on his smartphone. Increasingly so. Once you realise that, you can then start looking a game mechanics, gamification, game play and other critical elements needed to develop a “buyers journey” commensurate to the times. The famous PBL approach (points, badges, leaderboards) becomes second nature, and you just may be able to take the inevitable lead in the space, and never have to look back. #marketplacelendingrevolution
It is a fallacy that customers respond only to monetary rewards. Banks should use psychological rewards to drive digital product sales just as popular mobile apps do.